Well folks, it is time for me to declare victory and move on.
When I started MacDesktops in April of 1998, Apple Computer was going out of business for 10 years if you believed the pundits and analysts. Today, Apple Inc is the highest valued technology company in the world (maybe the highest valued US company period depending up the time and day). In 1998, Mac users were an oppressed minority, struggling to keep our toe holds at work. Today, Mac users are not questioned about our choice of platform. In 1998, Mac users had to go to Mac news web sites to find out about new products. Today, Apple Inc gets weeks of headlines in every major newspaper leading into and trailing out of each announcement. Authors mention Apple in articles just to get page views. In 1998, Apple Computer (re)hired Chiat-Day as their advertising agency. C-D brought us the Think Different campaign, the early iMac campaigns, and the first iPod campaigns. Their messages were heartening, cute and frequently funny. Their ads made for great desktop pictures. Today, I have no idea who makes Apple’s ads. They’re simple and elegant, but ultimately boring.
For the first decade, I was excited to be providing this service. For the past couple of years, I’ve been phoning it in. Submissions have dropped off precipitously over the past two years. I lost my statistics server for the site at least 5 years ago and never replaced it, so I don’t even know how many of you still visit. I expect that you number several thousand now compared to hundreds of thousands back around the turn of the century.
So, I am ceasing updates to MacDesktops. I plowed through the backlog and filled the queue through October 15th.
MacDesktops will remain up as an archive, with the homepage showing a vertical tasting of pictures over the years from the current day.
I hope you enjoy these final installments.